Ginny Jenkins, who served as the Advertising Director of The Horse of Delaware Valley during its first 10 years from 1980 to 1990, returned as Ad Director beginning June 14.
One of her first improvements is to resume themed months for advertisers, beginning with Real Estate in the September issue.
Jenkins served as Advertising Director of Natural Horse Magazine for three years, is an equine photographer and created the Horses of Chester County calendar.
The Horse of Delaware Valley is now up on Facebook, and its readership grows daily, with some ads now having been read as many as 40,000 times.
Now above each story on the website on The Horse are two icons, and when a reader hovers his mouse over them, each story can be shared or shared on Facebook.
For advertisers in themed months, every advertiser will receive a story, not longer than 150 words, that the advertiser must write.
For the Real Estate issue, each advertiser can submit a photograph of one property and a story about that property. If realtors want to feature more tha one property, they can submit additional ads for each property.
The Horse reserves the right to edit all stories.
Stories will appear in the Real Estate section on the Horse's website, with the stories of the advertisers with the largest ads going first, and after that stories will appear in the order in which they are received.
Deadline for advertising in the Real Estate issue is Aug. 15.
The theme for October is Trainers, and each trainer that advertises will receive a photograph and a story.
November offers a Gift Guide, with any advertiser of a product that can be given as a Christmas present allowed a 150 word story plus, if the advertiser wishes, a photograph of the gift.
Breeding is featured in December and January, with a photograph of the stallion and a story,
February will be the Barns and Equipment issue, and Spring and Summer Horse Shows and Competitions will be featured in March,
All Natural Poducts for horses, dogs and cats is the theme for April, and in May the Devon issue returns.
Pets are featured in June, where breeders and providers of pet supplis can showplace their wares, and Apparel for Horse and Rider is fetured in July.
Fall and Winer Shows and Competitions is the theme for August.
The ad deadline for each month is the 15th of the previous month, and all ads must be prepaid either through PayPal or by check to The Horse of Delaware Valley, 721 Haines Mill Rd., West Chester, PA 19382.
For all issues, the stories from the largest ads will run first on the themed page followed by stories received in the order in which they come.
Telephone numbers for both Sara Cavanagh, Editor, and Ginny Jenkins, Advertising Director, are listed on the website, and ads can be submitted by going to Advertising at the bottom of each page and following directions found there.