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Saturday, June 06, 2020

About The Horse

The Horse of Delaware Valley is the oldest and largest equine publication serving the mid-Atlantic states of Pennsylvania, Maryland, New Jersey, Delaware and Virginia since 1985. We are also proud to add full coverage in the states of New York, Connecticut, West Virginia and Ohio.

The December, 2016 issue was the final print edition, but in February, 2017, the first monthly edition of The Horse Online was published. The Horse Online will follow the format of The Horse of Delaware Valley’s print edition and will feature news stories on showjumping, eventing and dressage as well as breeding and racing news and breaking stories of all equestrian disciplines.

Events wishing to be included in the calendar should send their information to This email address is being protected from spambots. You need JavaScript enabled to view it., following the format of date, event, location and any pertinent information with a telephone number. Events advertising in The Horse will receive their calendar listings in bold face. Advertisers must submit their ads, prepaid via PayPal, by the 7th of the month previous to publication.

Racing statistics added to The Horse Online, ad prices now listed under advertising

The Horse Online has added new features to its already comprehensive coverage of competitions, breeding and racing,

The latest additions are the the leading trainers, riders, owners and horses at National Steeplechase races.

The Horse also has the capability online, that it didn’t have as a printed edition, of running video of competitions and races. If readers have videos they would like to see on The Horse, put them on YouTube and call editor Sara Cavanagh at 610-793-1964. The Horse will make the final decision of whether to place any videos in its publication.

The Horse Online is being very well read, which means its advertisers are getting wide coverage. Ads have been read as many as 48,330 times. Ad sizes and prices are now listed under advertising at the bottom of the online page. There are a limited number of four 900x600 or 900x400 ads at a cost of $450 and $350 respectively. There are five 900x100 ads available at $200, and sidebar ads at 300x500 or 300x300, are priced at $225 and $125 respectively. All ads are sized in pixels and must be prepaid. Ad make up is available at $45 for the 900px wide ads and $25 for the 300px wide ads.

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Meet the team!

Here now are our super knowledgeable, horse loving staff (shown below) who help us grow daily:

 

SARA CAVANAGH, OWNER AND EDITOR

WEST CHESTER, Pa.--Sara Cavanagh competed in equitation, junior hunters and working hunters as a junior, finishing second four times in the Medal and Maclay Finals, to George Morris, Mike Plumb and Wilson Dennehy.

Sara Cavanagh photoAfter graduating from juniors, she showed in Amateur Owner and Green Hunters, finishing second twice in the national Horse of the Year on Smiling Sal and War Count.

When it was thought that women would be allowed to compete for the first time in Three-Day Eventing in the 1960 Rome Olympics, Sara was invited to train with the Three-Day team in Colorado for three months along with Plumb, Dennehy, Billy Haggard, and four others.

By the time women finally were allowed to compete in the Olympics in Three-Day Evening, Sara was married with children and concentrating on fox hunting, where she served as whipper-in to the Meadow Brook Hounds for 16 years, showing and raising her children.

She was remarried in 1975 to her husband H.L. (Sandy) Schwartz, a life-long newsman, and in 1980, after moving to Pennsylvania, as Schwartz' idea, they started The Horse of Delaware Valley, and Sara has served as Editor from the beginning of the publication.

Being to busy to ride, Sara began breeding thoroughbreds for the race track.

Her homebreds, living at her farm, broken by her son Frank Steall and trained by Jonathan Sheppard, are Allowance winner Avilord, who won six races, and Dancing Together, who won two races and is now in foal to Redeemed, and an about to be 3-year-old , Ler's Go Danzing, who will race next year.

When the cost of printing became prohibitive, Sara took the publication digital.

She is thrilled with her staff and the great work they do and appreciative of the many subscribers.

 

 

GINNY JENKINS, ADVERTISING DIRECTOR

DOWNINGTOWN, Pa.--Ginny Jenkins acted as the very first Advertising Manager for The Horse of Delaware Valley for their first 10 years and is back now to oversee the Advertising in our new ALL DIGITAL format as our Director.

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Armed with a great deal of Advertising Agency and Corporate Experience, Ginny has brought a great deal of expertise to our publication and many of the accounts she handles here.

Ginny is best known to many of you horse lovers in the field as the creator of THE HORSE OF CHESTER COUNTY Calendars and also her book, HORSES NATURALLY, when she visited your farms for some natural Equine shots.

She also has many award-winning pieces of Artwork and Photography shown in homes and offices around the country.

We are delighted to have her lead us with new innovative programs to benefit not only our publication but the many accounts and clients with whom she works.

Feel free to contact her at: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

 

 

HEATHER BRADWAY - MULLEN, MARKETING MANAGER

Heather BradwayHeather Mullen is the Marketing Manager for The Horse of Delaware Valley.

She is in charge of laying out the publication each month, showcasing the new monthly themes and unique advertisers for our readers to enjoy.

She also is in charge of our Facebook account development.

Often, many of you will be in contact with her about assistance with your ad designs too.

Here she is with her handsome Nokota named Cheveyo, her pride and joy.

 

 

 

 

 

 

LAUREN ELLIS, GRAPHIC DESIGNER,  ELLIS DESIGN GROUP

SOUTHERN PINES, N.C.--Lauren has been in graphic and advertising design for the past 11 years, ever since graduating from art school in 2007.

Laure EllisShe was a 30 year resident of Delaware County, Pa., and has since purchased her own small horse farm in just outside of Southern Pines, N. C. - a horse mecca!

Lauren grew up with horses and has ridden seriously for over 20 years, with a passion for polocrosse.

This passion has sent her across the country competing in everything from small playdays to multiple national tournaments.

It has also sent her to England and Australia as a representative of the United States for polocrosse.

She has been lucky enough to be able to meld her love of horses and the love of her job through advertising in the Horse of Delaware Valley!

 

 

 

 

CHRISTINA DIANE, WEB DESIGNER

Christina Muller

Beginning in 2019, she began assistin  our web development team with our rapidly growing online publication and support in managing our ever-increasing coterie of advertisers.

A full-time freelancer for 18 years, Christina has an accomplished career in advertising, marketing, branding, and graphic design, and is proud to have been a key catalyst for growth for hundreds of companies and non-profits of all sizes.

Steeped in Deleware Valley equestrianism, Christina spends her days with her small herd of geldings, enjoying dressage, carriage driving, and spoiling her 38-year old buckskin gent.

When not in the company of equines, she can be found on the rivers of Pennsylvania, and all over the east coast and western states, pursuing her ancillary passion -- fly fishing.

Occasionally, she stops home long enough to indulge her beau of 14 years, and tend to the garden.

 

 

NICOLE ACERBO, MARKETING COORDINATOR & GRAPHIC DESIGNER-PERINA DESIGN GROUP

Welcome the newest addition to The Horse of Delaware Valley team!

Nicole HODV design asst BIO picMount Laurel N.J.- Nicole Acerbo is joining The Horse of Delaware Valley as an assistant designer, creating advertisements for our many clients. Nicole has been in the graphics and design industry for 11 years now. From 2012-2013 she attended Burlington County College and received a Certificate of Achievement in Graphic Designing. In 2012 - present she attended The United States Pony Club. She received her C2 Traditional & National HB Certified National Certificates. In September of 2018 she attended Rowan University College and received a Certificate of Achievement in Business. 

Nicole has been riding since she was 9 years old. At 14 she began breaking and training horses. Today she owns an 11 year old Hanoverian Mare named "Leap of Faith" aka Riley (pictured), currently competing in 1st level Dressage, as well as Novice Eventing and going to take her for a spin in the jumper world this coming season.

 

 

 

We remain the oldest and largest Equine Publication in the Mid-Atlantic Region!

(PA, NJ, DE, MD, VA, NY & OH, CT, and WV)

FIND SHOWS, EQUINE EVENTS, OUR NEW DIRECTORY OF SERVICES PAGERACING, KIDS CORNER, MARKETPLACE, AND CLASSIFIED ADS!

 

Our readers between the two age brackets of 17 – 35 yrs old/& 45 – 70 yrs old.

We have an affluent market share of people with an average income of $69,000 - $198,000/yr

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  • 69% own their own horse.

  • 22% lease their horse.

  • 48% enjoy showing their horse in local and regional events and love our show coverage!

  • 74% also have other animals such as dogs and cats (and goats, chickens, donkeys, etc!)

  • 94% are interested in horse AND other animal feed options.

  • 39% of readers/riders love trail riding on a regular  2 – 3 x per week basis.

  • 56% are expressing an interest in natural pet product lines and personal products for riders.

  • 24% are considering barn and/or fencing purchases in the upcoming 6 months.

  • 17% are considering Equine Education/training options for themselves or family members.

  • 32% make their living in an Equine related field  (Hoofcare, Barn Mgt., Training, Veterinary) 

 

 

HDV’s monthly themed advertising options are of as much interest to our readers as their editorial content.


 Our affordable classified and display advertising rates are considered the most cost efficient in the marketplace, and of value to 79% of our readers.

HODV ads are available for just $25 (Classified) to $30 (Marketplace display ads), plus many additional full-color options with direct links right back to advertiser’s website.  The connection to advertisers is instantaneous!

Please be sure to check out our NEW DIRECTORY OF SERVICES Section too!          


 

SIGN UP FOR YOUR FREE ONLINE SUBSCRIPTION TODAY!

 

The Horse of Delaware Valley

Editor: Sara Cavanagh
editor@thehorseofdelawarevalley.com
610-793-1964

Advertising Director: Ginny Jenkins
advertising@thehorseofdelawarevalley.com
610-873-4042

Marketing Manager: Heather Mullen
484-639-7000

 Since 1980

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Monthly Advertising Themes

 

  • March
    Spring/Summer Show Previews & Trainers, Barns & Equipment
  • April
    All Natural Products & Services, Spring/Summer Show Previews & Trainers, Barns & Equipment
  • May
    All Natural Products & Services
  • June
    Footing & Fencing, All Natural Products & Services
  • July
    Footing & Fencing, Equine Education & Colleges
  • August
    Show Previews, Equine Education & Colleges, Equine Insurance, Legal & Accounting
  • September
    Show Previews, Equine Artists/Photographers & Galleries, Equine Insurance, Legal, & Accounting
  • October
    Trailers & Equine Transportation, Equine Artists/Photographers & Galleries, Me & My Horse
  • November
    Holiday Gift Guide, Trailers, Real Estate, Me & My Horse
  • December
    Stallions/Breeding, Winter Care & Gift Guide
  • January
    Stallions & Breeding, Photo Contest & Winter Care
  • February
    Barns & Equipment, Photo Contest

Click here for more Information.

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