HDV Logo Full

All Natural Products & Services   click here!  Spring/Summer Show Previews  click here!     Photo Contest click here!     

Join Our Mailing List and Get a Free Subscription.

Sign up to get interesting news
delivered FREE to your inbox.  

Saturday, April 13, 2024

About The Horse

The Horse of Delaware Valley is the oldest and largest equine publication serving the mid-Atlantic states of Pennsylvania, Maryland, New Jersey, Delaware and Virginia since 1985. We are also proud to add full coverage in the states of New York, Connecticut, West Virginia, Ohio, North Carolina, South Carolina, Florida, Kentucky & Georgia.

The December, 2016 issue was the final print edition, but in February, 2017, the first monthly edition of The Horse Online was published. The Horse Online will follow the format of The Horse of Delaware Valley’s print edition and will feature news stories on showjumping, eventing and dressage as well as breeding and racing news and breaking stories of all equestrian disciplines.

Advertisers must submit their ads, prepaid via PayPal, by the 7th of the month previous to publication.

Ad prices now listed under "ADVERTISING".

The Horse Online has comprehensive coverage of competitions, breeding a racing.

The Horse also has the capability online, that it didn’t have as a printed edition, of running video of competitions and races. If readers have videos they would like to see on The Horse, put them on YouTube and call editor Sara Cavanagh at 610-793-1964. The Horse will make the final decision of whether to place any videos in its publication.

The Horse Online is being very well read, which means its advertisers are getting wide coverage. Ads have been read as many as 48,330 times. Ad sizes and prices are now listed under advertising at the bottom of the online page. All ads are sized in pixels and must be prepaid. Ad design is available at prices that start at $30 and up, based on ad size.

Untitled design 2


Meet the team!

Here now are our super knowledgeable, horse loving staff (shown below) who help us grow daily:

SARA CAVANAGH, OWNER AND EDITOR WEST CHESTER, Pa.--Sara Cavanagh competed in equitation, junior hunters and working hunters as a junior, finishing second four times in the Medal and Maclay Finals, to George Morris, Mike Plumb and Wilson Dennehy. Sara Cavanagh photoAfter graduating from juniors, she showed in Amateur Owner and Green Hunters, finishing second twice in the national Horse of the Year on Smiling Sal and War Count. When it was thought that women would be allowed to compete for the first time in Three-Day Eventing in the 1960 Rome Olympics, Sara was invited to train with the Three-Day team in Colorado for three months along with Plumb, Dennehy, Billy Haggard, and four others. By the time women finally were allowed to compete in the Olympics in Three-Day Evening, Sara was married with children and concentrating on fox hunting, where she served as whipper-in to the Meadow Brook Hounds for 16 years, showing and raising her children. She was remarried in 1975 to her husband H.L. (Sandy) Schwartz, a life-long newsman, and in 1980, after moving to Pennsylvania, as Schwartz' idea, they started The Horse of Delaware Valley, and Sara has served as Editor from the beginning of the publication. Being to busy to ride, Sara began breeding thoroughbreds for the race track. Her homebreds, living at her farm, broken by her son Frank Steall and trained by Jonathan Sheppard, are Allowance winner Avilord, who won six races, and Dancing Together, who won two races and is now in foal to Redeemed, and an about to be 3-year-old , Ler's Go Danzing, who will race next year. When the cost of printing became prohibitive, Sara took the publication digital. She is thrilled with her staff and the great work they do and appreciative of the many subscribers.

GINNY JENKINS, ADVERTISING DIRECTOR DOWNINGTOWN, Pa.--Ginny Jenkins acted as the very first Advertising Manager for The Horse of Delaware Valley for their first 10 years and is back now to oversee the Advertising in our new ALL DIGITAL format as our Director. 1798482 1383041615303378 129799644 n Armed with a great deal of Advertising Agency and Corporate Experience, Ginny has brought a great deal of expertise to our publication and many of the accounts she handles here. Ginny is best known to many of you horse lovers in the field as the creator of THE HORSE OF CHESTER COUNTY Calendars and also her book, HORSES NATURALLY, when she visited your farms for some natural Equine shots. She also has many award-winning pieces of Artwork and Photography shown in homes and offices around the country. Ginny is also a trained Level 3 - Reiki Master. We are delighted to have her lead us with new innovative programs to benefit not only our publication but the many accounts and clients with whom she works. Feel free to contact her at: This email address is being protected from spambots. You need JavaScript enabled to view it.  Visit Ginny's virtual art gallery here: https://www.facebook.com/GinnyJenkinsArt


debbie morrisonDEBBIE MORRISON, MARKETING MANAGER OXFORD, Pa.--Debbie Morrison (the new MARKETING MANAGER here at THE HORSE) has been running the successful Horses 4 Your Consideration equine showcase sales page on Facebook since 2012. With its loyal members worldwide, Debbie has helped facilitate the sale of thousands of quality sport horses. It turned into an App in 2020.

Debbie owns Transitions Farm in Oxford PA. She is an accomplished FEI dressage rider and USDF L Graduate, who has been breeding, buying, selling, training, and showing her entire professional life. Debbie has a son Max, who keeps her busy with his school and sports schedule.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


DAVID SMITH, CONTENT SUPPORT dave smith headshot HOCKESSIN DE--Dave joined The Horse of Delaware Valley team to provide content support.  He assists Heather with the montly updates to the website. He also provides troubleshooting, technical support, and technical consulting for the website's CMS.

Tate N Me 1HEATHER MULLEN, MEDIA MANAGER & CREATIVE COORDINATOR ~ ELVERSON, PA. Heather was the Marketing Manager for 5 years and has now transitioned into her current role of Media Manager & Creative Coordinator. Heather has had horses in her life since the age of 2. She is the loving owner of a coming two year old Nokota horse who possesses a big, beautiful, comical personality that makes those that meet him smile and laugh. Heather is an artist, specializing in animal portraits. She also runs Artistic Impressions~Pencil to Pixel, offering digital design work for all the advertising/marketing needs of fellow small businesses. Her niche clients are equine, holistic medicine, and healing modalities. Heather is also certified in Reiki, Integrative Energy Therapy, & Sound/Vibration healing. Her energy work includes pets, horses, and of course...humans. Heather's healing business is now opened!  You can contact Heather at heather@awakening soulfuljourneys.com and visit her Facebook page: https://www.facebook.com/AwakeningSoulfulJourneys/ and her Facebook group: https://www.facebook.com/groups/1030033240973900/ 







We remain the oldest and largest Equine Publication in the Mid-Atlantic Region!

(PA, NJ, DE, MD, VA, NY, OH, CT, WV, NC, SC, FL, KY & GA )



Our readers between the two age brackets of 17 – 35 yrs old/& 45 – 70 yrs old.

We have an affluent market share of people with an average income of $69,000 - $198,000/yr

moneyhorses cm

  • 69% own their own horse.

  • 22% lease their horse.

  • 48% enjoy showing their horse in local and regional events and love our show coverage!

  • 74% also have other animals such as dogs and cats  (and goats, chickens, donkeys, etc!)

  • 94% are interested in horse AND other animal feed options.

  • 39% of readers/riders love trail riding on a regular  2 – 3 x per week basis.

  • 56% are expressing an interest in natural pet product lines and personal products for riders.

  • 24% are considering barn and/or fencing purchases in the upcoming 6 months.

  • 17% are considering Equine Education/training options for themselves or family members.

  • 32% make their living in an Equine related field  (Hoofcare, Barn Mgt., Training, Veterinary) 


HDV’s monthly themed advertising options are of as much interest to our readers as their editorial content.

 Our affordable classified and display advertising rates are considered the most cost efficient in the marketplace, and of value to 79% of our readers.

HODV ads are available for just $25 (Classified) to $30 (Marketplace display ads), plus many additional full-color options with direct links right back to advertiser’s website.  The connection to advertisers is instantaneous!

Please be sure to check out our NEW DIRECTORY OF SERVICES Section too!          




The Horse of Delaware Valley

Editor: Sara Cavanagh
Target Market Publications

Advertising Director: Ginny Jenkins 
For information please call:

Marketing Manager: Debbie Morrison

Media Manager/Creative Coordinator: Heather Mullen

Since 1980

facebook200 Instagram


Monthly Advertising Themes

  • February
    Barns, Fencing & Equipment, Photo Contest 2022, Winter Care & Stallions & Breeding
  • March
    Spring/Summer Show Previews, Barns, Fencing & Equipment
  • April
    All Natural Products & Services, Spring/Summer Show Previews
  • May
    DEVON HORSE SHOW, All Natural Products & Services
  • June
    Pets, Pet Supplies & Pest Control, Footing and Fencing, Equestrian Apparel & Accessories
  • July
    Pets, Pet Supplies & Pest Control, Footing and Fencing, Equestrian Apparel & Accessories 
  • August
    Fall Show Previews, Equine Insurance, Legal & Accounting, Dressage at Devon
  • September
    Fall Show Previews, Equine Feed & Supplies, Equine Insurance, Legal, & Accounting, Dressage at Devon
  • October
    Trailers & Equine Transportation & Equine Feed & Supplies
  • November
    Holiday Gift Guide, Trailers & Equine Transportation & Equine Feed & Supplies
  • December
    Stallions & Breeding, Holiday Gift Guide
  • January
    Stallions & Breeding, Photo Contest & Winter Care

Click here for more Information.