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Saturday, July 04, 2020
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New programs at The Horse and members of its staff

THE HORSE is kicking off the New Year with some new programs……...you already know about our fun KID’S CORNER page, right? (please send us your favorite digital shots and a brief description to This email address is being protected from spambots. You need JavaScript enabled to view it. and we’ll show them off – it is FREE! ).

Now we are also introducing our DOUBLE MARKETPLACE ADS.

They are double the width of our popular SINGLE’s and look like a small business card (for $60/mo or $50/mo if run 6 months in a row).

Every Friday we send out our NEW WEEKLY REVIEW of all stories for that week (asked for by our readers), and our MARKETPLACE and CLASSIFIED ads are at the top of that page each week for tons more visibility at a very low price!

And last of all – please check out our DIRECTORY OF SERVICES PAGE……be visible here in the who’s who in the Mid-Atlantic that support us with their ads.

For our readers, whenever you need a service, the DIRECTORY OF SERVICES is the place to find anything and everything from trainers to tack shops to shows, from Accounting to Veterinarians and Weight Management and everything in between. And they're all listed with TELEPHONE NUMBERS to make them easy for subscribers to contact.

Find many options to suit your own needs. For businesses, if you would like to join our team to promote yourselves and your business here – it is just $60/year (that’s just $5 per month!).

Here now are our super knowledgeable, horse loving staff (shown below) who help us grow daily:




WEST CHESTER, Pa.--Sara Cavanagh competed in equitation, junior hunters and working hunters as a junior, finishing second four times in the Medal and Maclay Finals, to George Morris, Mike Plumb and Wilson Dennehy.

Sara Cavanagh photoAfter graduating from juniors, she showed in Amateur Owner and Green Hunters, finishing second twice in the national Horse of the Year on Smiling Sal and War Count.

When it was thought that women would be allowed to compete for the first time in Three-Day Eventing in the 1960 Rome Olympics, Sara was invited to train with the Three-Day team in Colorado for three months along with Plumb, Dennehy, Billy Haggard and four others.

By the time women finally were allowed to compete in the Olympics in Three-Day Evening, Sara was married with children and concentrating on fox hunting, where she served as whipper-in to the Meadow Brook Hounds for 16 years, showing and raising her children.

She was remarried in 1975 to her husband H.L. (Sandy) Schwartz, a life-long newsman, and in 1980, after moving to Pennsylvania, as Schwartz' idea, they started The Horse of Delaware Valley, and Sara has served as Editor from the beginning of the publication.

Being to busy to ride, Sara began breeding thoroughbreds for the race track.

Her homebreds, living at her farm, broken by her son Frank Steall and trained by Jonathan Sheppard, are Allowance winner Avilord, who won six races, and Dancing Together, who won two races and is now in foal to Redeemed, and an about to be 3-year-old , Ler's Go Danzing, who will race next year.

When the cost of printing became prohibitive, Sara took the publication digital.

She is thrilled with her staff and the great work they do and appreciative of the many subscibers.




DOWNINGTOWN, Pa.--Ginny Jenkins acted as the very first Advertising Manager for The Horse of Delaware Valley for their first 10 years, and is back now to oversee the Advertising in our new ALL DIGITAL format as our Director.

Ginny Jenkins 2Armed with a great deal of Advertising Agency and Corporate Experience, Ginny has brought a great deal of expertise to our publication and many of the accounts she handles here.

Ginny is best known to many of you horse lovers in the field as the creator of THE HORSE OF CHESTER COUNTY Calendars and also her book, HORSES NATURALLY, when she visited your farms for some natural Equine shots.

She also has many award winning pieces of Artwork and Photography shown in homes and offices around the country.

We are delighted to have her lead us with new innovative programs to benefit not only our publication, but the many accounts and clients she works with.

Feel free to visit her website: www.ginnyjenkins.com




Heather BradwayHeather Bradway is the Marketing Manager for The Horse of Delaaware Valley.

She is in charge of laying out the publication each month, showcasing the new monthly themes and unique advertisers for our readers to enjoy.

She also is in charge of our Facebook account development.

Often, many of you will be in contact with her about assistance with your ad designs too.

Here she is with her handsome Nokota named Cheveyo, her pride and joy.







SOUTHERN PINES, N.C.--Lauren has been in graphic and advertising design for the past 11 years, ever since graduating from art school in 2007.

Laure EllisShe was a 30 year resident of Delaware County, Pa., and has since purchased her own small horse farm in just outside of Southern Pines, N. C. - a horse mecca!

Lauren grew up with horses and has ridden seriously for over 20 years, with a passion for polocrosse.

This passion has sent her across the country competing in everything from small playdays to multiple national tournaments.

It has also sent her to England and Australia as a representative of the United States for polocrosse.

She has been lucky enough to be able to meld her love of horses and the love of her job through advertising in the Horse of Delaware Valley!




Christina is our newest addition to The Horse of Delaware Valley.

Christina MullerBeginning in 2019, she will assist our web development team with our rapidly growing online publication and support in managing our ever-increasing coterie of advertisers.

A full-time freelancer for 18 years, Christina has an accomplished career in advertising, marketing, branding, and graphic design, and is proud to have been a key catalyst for growth for hundreds of companies and non-profits of all sizes.

Steeped in Deleware Valley equestrianism, Christina spends her days with her small herd of geldings, enjoying dressage, carriage driving, and spoiling her 38-year old buckskin gent.

When not in the company of equines, she can be found on the rivers of Pennsylvania, and all over the east coast and western states, pursuing her ancillary passion -- fly fishing.

Occasionally, she stops home long enough to indulge her beau of 14 years, and tend to the garden.




The Horse of Delaware Valley

Editor: Sara Cavanagh

Advertising Director: Ginny Jenkins

Marketing Manager: Heather Mullen

 Since 1980


Monthly Advertising Themes


  • March
    Spring/Summer Show Previews & Trainers, Barns & Equipment
  • April
    All Natural Products & Services, Spring/Summer Show Previews & Trainers, Barns & Equipment
  • May
    All Natural Products & Services
  • June
    Footing & Fencing, All Natural Products & Services
  • July
    Footing & Fencing, Equine Education & Colleges
  • August
    Show Previews, Equine Education & Colleges, Equine Insurance, Legal & Accounting
  • September
    Show Previews, Equine Artists/Photographers & Galleries, Equine Insurance, Legal, & Accounting
  • October
    Trailers & Equine Transportation, Equine Artists/Photographers & Galleries, Me & My Horse
  • November
    Holiday Gift Guide, Trailers, Real Estate, Me & My Horse
  • December
    Stallions/Breeding, Winter Care & Gift Guide
  • January
    Stallions & Breeding, Photo Contest & Winter Care
  • February
    Barns & Equipment, Photo Contest

Click here for more Information.

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